Microsoft's Windows Strategy Gets Muddy - InformationWeek

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Microsoft's Windows Strategy Gets Muddy
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Michael Endler
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Michael Endler,
User Rank: Author
2/13/2014 | 4:22:04 PM
Re: I find this disconcerting
Yes, perhaps muddier would have been more appropriate

But to clarify your point about Windows apps and Windows phone apps: The article discusses both of them because the Windows strategies described in recent leaks pertain equally to both platforms.
  • One report indicates developers will soon be able to write an app once (or close to it), and then deploy it throughout the Windows ecosystem-- phones, tablets, PCs, whatever.
  • Likewise, the Windows Phone and Windows app stores will allegedly merge. Though this development showed up again this week, it is a long-running rumor, and it makes sense; in terms of most apps, it's arbitrary to distinguish phablets from small tablets. Plus, combining app stores automatically enriches the variety of titles available to users of both platforms. User should also be able to find apps more easily than ever. It wouldn't exactly bring the Live Tile ecosystem up to par with iOS and Android, but it would be a step in that direction.
  • The Android report also applies to both Windows Phones and Windows 8 devices (though this is presumably of most interest to tablet users).

In a way, in other words, Microsoft's "Windows" strategy seems to be evolving to encompass phones, tablets and PCs. Microsoft's strategy will still vary in certain ways across form factors, so there will be a time to talk about Microsoft's PC strategy as distinct from its tablet strategy, and so on. But in terms of future app development, the company (at least if these reports are accurate) is streamlining the entire ecosystem.
Joe Stanganelli
100%
0%
Joe Stanganelli,
User Rank: Author
2/18/2014 | 12:23:08 AM
Should
If Microsoft was able to successfully attract game developers to develop exclusive hits for the XBox, they should be able to do the same with app developers for Win8.

Keyword: should


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