Carrier billing is coming to the BlackBerry Apps World in 2010. That should be a welcome relief to the ears of both BlackBerry owners and developers. Unfortunately, Balsillie was short on details.
As it stands, anyone wishing to purchase an application from BlackBerry Apps World (ones that requires a fee) needs to use PayPal to make the payment. This is not the easiest payment system ever devised. In fact, it is believed to actually deter users from making purchases.
Carrier billing will allow customers to make purchases and have the fee added to their monthly cellular phone bill. This is already how it works for a wide range of services that are offered by the network operators, such as ringtone and wallpaper downloads. Users are familiar with this purchasing model and fairly comfortable with it.
Gaining billing support from all the North American carriers simultaneously should be a key goal for RIM as it moves forward with development of Apps World. It would be quite frustrating to millions of users if one carrier supports billing and others don't. Hopefully RIM can get this right from the get go.
[via Wireless Week]