Americans 'Obsessed' With Their Devices - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile // Mobile Devices
News
12/10/2014
11:20 AM
100%
0%

Americans 'Obsessed' With Their Devices

Deloitte study says US consumers spend more time than ever with their smartphones and other mobile devices -- and that's expected to increase with the onset of connected homes and cars.

 Holiday Gift Guide 2015: What Techies Want
Holiday Gift Guide 2015: What Techies Want
(Click image for larger view and slideshow.)

Do you check your smartphone first thing in the morning? Chances are you do, according to a new study from Deloitte, which says 90% of Americans grab their phones within an hour of waking up. Nearly three-quarters of Americans check for messages and email within 30 minutes of waking up, and 23% look at their phones 50 or more times per day. In short, consumers across the US are becoming increasingly obsessed with their devices, and Deloitte predicts this obsession will only get worse.

The results from Deloitte's Global Mobile Consumer Survey, released on Wednesday, are eye-opening. The company checked in with 38,000 people across 22 countries, including 2,000 in the US. The survey sheds light on how people use the devices they already own and what they think about technology that's still on the horizon.

For example, 55% of US respondents are interested in connected-home solutions, despite the fact that the Internet of Things is still getting off the ground. Apple and Google are helping drive this with new consumer-facing services such as HomeKit. Connected cars? Americans want those, too. Again, Apple and Google are helping generate interest in this category with in-car solutions such as CarPlay and Android Auto.

[Will wearables become the next consumer obsession? Read Forrester: Wearables Interest Businesses More Than Consumers.]

As for mobile payments, consumers are aware of them but didn't put them to significant use, according to Deloitte. For example, only 31% of people with properly equipped devices used their phone to make a mobile payment during the last month. Deloitte didn't say whether these respondents used Apple's new Apple Pay service or competing services from Google or Softcard. The survey suggests adoption will shoot up once mobile payments are more widely accepted at retailers.

More people than ever are using their devices to watch HD movies or listen to music, says Deloitte. Many respondents consume more than 1 GB per month of mobile data from their network operators, most of which is used to watch video. For example, 19% of respondents said they streamed more video in 2014 than they did in 2013, and 30% said they increased their use of streaming music services. In any given week, 16% of consumers stream mobile video (think YouTube), and 43% stream music (think Pandora or Spotify). Younger users are most likely to stream content.

Finally, Deloitte found consumers are savvier than ever when it comes to the cost of their devices and mobile services. This year, consumers rated monthly service costs as the top reason for choosing a mobile network operator. Last year, consumers said quality of the network was the most important factor. Most consumers said they purchase devices only when needed rather than when the hardware is fresh on the market.

"While it's common knowledge that consumers are addicted to their mobile devices, it turns out that consumers are truly more inseparable from their devices than previously thought," said Craig Wigginton, vice chairman and US telecommunications sector leader at Deloitte & Touche. "Consumer obsession with devices is phenomenally high, and the sheer amount of times per day that consumers access their devices for various activities -- be it email, text messages, or social networks -- is staggering."

As networks, devices, and services evolve, so too will the opportunities for the purveyors of these services. Deloitte fully expects LTE 4G networks to further drive adoption of streaming media, for example. Similarly, big moves from the likes of Apple, Google, and others will spur interest in mobile payments, the connected home, and the connected car. With more devices in our lives connected to the Internet, our obsession with them will only increase.

Apply now for the 2015 InformationWeek Elite 100, which recognizes the most innovative users of technology to advance a company's business goals. Winners will be recognized at the InformationWeek Conference, April 27-28, 2015, at the Mandalay Bay in Las Vegas. Application period ends Jan. 16, 2015.

Eric is a freelance writer for InformationWeek specializing in mobile technologies. View Full Bio

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

News
Pandemic Responses Make Room for More Data Opportunities
Jessica Davis, Senior Editor, Enterprise Apps,  5/4/2021
Slideshows
10 Things Your Artificial Intelligence Initiative Needs to Succeed
Lisa Morgan, Freelance Writer,  4/20/2021
News
Transformation, Disruption, and Gender Diversity in Tech
Joao-Pierre S. Ruth, Senior Writer,  5/6/2021
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Planning Your Digital Transformation Roadmap
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
Slideshows
Flash Poll