Salesforce.com To Offer Programming Language For Building On-Demand Apps - InformationWeek
IoT
IoT
Software // Enterprise Applications
News
10/9/2006
08:30 AM
50%
50%
RELATED EVENTS
Ransomware: Latest Developments & How to Defend Against Them
Nov 01, 2017
Ransomware is one of the fastest growing types of malware, and new breeds that escalate quickly ar ...Read More>>

Salesforce.com To Offer Programming Language For Building On-Demand Apps

The move to host applications built using the Apex development environment expands Salesforce's bid to become an on-demand services company.

Salesforce.com said Monday it will offer its Apex programming language to customers and business partners for building on-demand applications that run on Salesforce's multitenant service platform.

The move, officially announced at the vendor's Dreamforce user conference in San Francisco, is Salesforce's biggest step yet in its effort to expand beyond its original role as a supplier of hosted CRM applications to a provider of broad, on-demand application services.

Developers can use the Apex language to build applications and software components of any type--not just applications associated with CRM--and have Salesforce store and run them on its service platform, also called Apex, for a fee. While some 400 on-demand applications developed by third-party vendors are available through Salesforce's AppExchange, those applications only run in conjunction with Salesforce's on-demand apps.

Apex's value proposition is that businesses don't have to expend time and money maintaining IT infrastructure, including hardware and infrastructure software such as databases and application servers, instead devoting IT resources to developing innovative applications, says Kendall Collins, Salesforce's senior marketing VP.

A recent Gartner report predicted that on-demand applications, which accounted for just 5% of all spending for business software last year, will capture 25% of such spending by 2011.

Salesforce describes the Apex development technology, which the company uses internally, as a "Java-like" programming language. Apps built using the language can be made available as a Web service and accessed using XML and SOAP standards. Businesses will also be able to use the Apex language to customize core features and functions of Salesforce's on-demand applications, the company says, or build their own add-on components. Applications developed with Apex can also be shared through the AppExchange directory.

Salesforce is building elements of the Apex platform for running Apex-built apps into the Winter '07 release of its services, which is due by year's end. They include a data relationships API for accessing and managing complex data relationships, real-time messaging and integration for notifying other applications or middleware of business events in Salesforce, and an Ajax toolkit for linking Salesforce applications in "application mash-ups" with other systems such as Google Maps. The vendor plans to make a version of the platform available for free to developers.

But the Apex programming language itself won't be available until sometime in the first half of next year. And Collins says Salesforce hasn't determined yet how--and how much--it will charge customers to run apps built using Apex.

Salesforce also announced plans to establish the AppExchange Central business incubator, a facility in San Mateo, Calif., where startup companies building applications for AppExchange can rent space and have access to Salesforce expertise and other technical resources.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
[Interop ITX 2017] State Of DevOps Report
[Interop ITX 2017] State Of DevOps Report
The DevOps movement brings application development and infrastructure operations together to increase efficiency and deploy applications more quickly. But embracing DevOps means making significant cultural, organizational, and technological changes. This research report will examine how and why IT organizations are adopting DevOps methodologies, the effects on their staff and processes, and the tools they are utilizing for the best results.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll