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Bill Day, CEO Of WhenU.com

Bill Day served as a VP at Prodigy, the online service that predates the modern Internet, and co-founded About.com, a network of sites on 500 topics. Today, he heads WhenU.com, the "good" adware purveyor that wins praise, not jeers, from industry pundits.

InformationWeek Staff

April 28, 2006

2 Min Read

Bill Day
CEO of WhenU.com
Interview by Eric Chabrow


Paul English, CTO of Kayak.com -- Photograph by Ken Schles

Photograph by Ken Schles

1


Internet Pioneer
"The value of working at Prodigy was to learn what didn't work. The people who worked there left with a wealth of knowledge about online consumer marketing."

2


Nonpracticing Engineer
Day holds a mechanical engineering degree from Yale. "A background in engineering sets up a critical thinking process that helps you throughout your career."

3


Runner Sans IPod
Day runs a 6-1/2-minute mile through the rolling hills of the Palisades in New Jersey. "When I run, I like to think and look around at the architecture. Instead of concentrating on pain, I look at homes and take mental notes."

4


Architect Wannabe
McMansions popping up in upscale neighborhoods waste space and energy, and Day sees a backlash coming. "I've done drawings on how to create living spaces that get the most out of space as opposed to grand, empty homes that feel cold."

5


Adware Furor
Day doesn't shy away from being associated with the taboo term. "I don't run from it. I think it's misinterpreted sometimes, but the reality is that the best way to deal with it is head on, as opposed to wishing it would go away."

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