SAP Focuses On The Midmarket

A focus on the midmarket is a key theme at SAP's Sapphire user conference in Orlando, Fla., this week. On the table are expanded partnerships and new partners as the vendor aims to put more muscle into its All-in-One and Business One offerings for small and midsize businesses.

American Express Tax and Business Services Inc., the software maker's partner on its Business One suite of ERP apps for small and midsize companies, unveiled its branded version of the apps. The first product focuses on the distribution sector, which American Express defines broadly as any part of a business that's involved in managing inventory. American Express says it's been working with about a dozen customers on implementing SAP's general version of the software and its own distribution-specific version of the software. American Express also says it has memos of understanding with a number of channel partners who will add their expertise to Amex's 2,800 professionals in small-business consulting. Additionally, the company is offering 0% financing on 36-month deals.

SAP also says it has signed new reseller relationships with 16 partners in the United States for its Business One offerings. The company now counts more than 4,000 customers for its All-In-One line, and 270 partners worldwide.