Consistently Delivering High-Value Content
We're all painfully aware that making high-quality, relevant content easy to find on your site can be a challenge. Ultimately, consistently delivering high-value content takes a mix of high- and low-tech approaches.
We're all painfully aware that making high-quality, relevant content easy to find on your site can be a challenge. Ultimately, consistently delivering high-value content takes a mix of high- and low-tech approaches.The high-tech part is making sure that the enterprise search tools you provide are configured correctly and that the underlying content is being tagged and indexed properly. The low-tech part? Archiving or even deleting low-value, low-quality, and out-of-date content.
Gerry McGovern does a nice job of covering this topic in his New Thinking column this week titled "Low value content is destroying your Web site." His main point boils down to the following:
"Poor quality, low grade, minor-interest content is choking the usefulness of the search engine....One reason intranets have become such dumping grounds is because a great many organizations have no clear strategy in relation to how they manage their content/data. Because there is no other place to put 'stuff', many people simply store it on the intranet, which of course bulges and bulges and bulges."
McGovern goes on to quote a few interesting statistics from Andrew Leung, a computer science researcher at the University of California: