Using Soffront CRM, Javelina Software replaced various databases such as contact, accounting, technical support, and Web site downloads into a single, comprehensive CRM solution. Additionally, the company can now support their remote workers -- an estimated eighty percent of their staff -- because of Soffront's Web-based interface.
Javelina selected Soffront over other CRM solutions because of price, comprehensiveness, configurability, and Web access. "We purchased the software because it was more cost effective in the long term to own the software, and we didn't want core customer data in someone else's hands," said David Ritchie, president of Javelina Software. "We looked at other on-premise solutions, but ultimately selected Soffront because the product was more robust than the competition."
Javelina Software is using the software to automate processes such as lead entry and marketing campaigns, saving the company several days of manual work per month. Prior to Soffront, the company would manually extract emails from numerous databases, remove duplicates and unsubscribe requests, import the list into a separate email list program, and finally send out an email campaign to the massaged list.
"We eliminated duplicate databases and reduced manual data entry through automation, yet we've increased the recorded information for each customer and allowed all employees direct access to this data," explained Ritchie. "We can easily create email marketing campaigns and reports/queries to evaluate customer trends, sales productivity, and marketing effectiveness. And finally, we have automated the workflow in general, but specifically for sales leads and technical support incidents."