Sony Ericsson Goes Green With Latest Phones

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Sony Ericsson C901

Sony Ericsson is looking to go green. It has launched a set of environmentally conscious phones and set aggressive goals for reducing the company's total greenhouse gas emissions.

The company's C901 and Nait handsets will be launched under the GreenHeart branding, which is meant to showcase the company's commitment to reducing the environmental impact of its portfolio. The handsets use fewer chemicals than other phones, and they ship with smaller packaging and electronic manuals.

The phones look and feel like normal handsets, and the C901 even packs a 5-megapixel camera with auto-focus and a Xenon flash. The Nait only packs a 2-megapixel camera, but has 3G wireless, Bluetooth, and can receive push e-mail. Both phones also will come with a special charger that doesn't draw power if a device isn't connected.

"Since the start of the joint venture in 2001, Sony Ericsson has strived to exceed industry standards in the removal of harmful substances and energy efficient chargers," Dick Komiyama, president of Sony Ericsson, said in a statement. "We have implemented a full life cycle approach to sustainability in order to build phones with a green core as well as reducing CO₂ emissions from the product in use and ensuring sustainable end-of-life treatment."

The company plans to roll out the green features of the GreenHeart line to the full portfolio of devices eventually, and it also wants to reduce greenhouse emissions for the entire company by 20% in absolute terms by 2015. It also is seeking to reduce greenhouse emissions from the full life cycle of its products by 15% by 2015.

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