Enterprise 2.0: Corporations Start Collaborating - InformationWeek
IoT
IoT
IT Leadership // Team Building & Staffing
News
11/3/2009
01:51 PM
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%
RELATED EVENTS
Building Security for the IoT
Nov 09, 2017
In this webcast, experts discuss the most effective approaches to securing Internet-enabled system ...Read More>>

Enterprise 2.0: Corporations Start Collaborating

Keynoter Tammy Erickson of nGenera warns that as organizations get more social, they'll face structural challenges.

In her keynote speech at the Enterprise 2.0 Conference in San Francisco on Tuesday, Tammy Erickson, president of nGenera Innovation Network, an enterprise software company, said that 2009 will prove to be the year that organizations finally pay serious attention to the movement toward social, collaborative software.

That movement -- referred to in a corporate context as Enterprise 2.0 and in the broader Internet context as Web 2.0 -- "is going to substantially change how work gets done in our organizations," Erickson said.

Just as the telex machine allowed corporations to locate their headquarters in urban areas, away from manufacturing facilities, and automobiles gave rise to the suburban lifestyle, Erickson argued, Internet-based collaboration and social networking tools will support the emergence of alternatives to the traditional, hierarchical management structure.

But it won't be easy, she added.

"The organizations of today are perfectly designed to meet the challenge of the 20th century," she said. "They're not right for what we're doing today."

To successfully integrate Enterprise 2.0 technology requires re-thinking or re-engineering corporate management practices.

"There are a series of deeply embedded assumptions about how people work together in organizations that we need to surface, confront, and address to be able to use the technology well today," she said.

Erickson said that the old corporate bargain, in which companies expect employee loyalty in exchange for protection and personal care has broken down. Workers know, she said, that loyalty is no protection against being laid off. And yet, no workable equation has yet replaced the old model.

"We need to begin to think about shifting cultures, moving toward a performance-based culture," she said, calling it a "plug-in and pay" model.

And yet, institutional traditions discourage the emergence of the open Enterprise 2.0 workplace, where agile, ad hoc teams share information and move from project to project.

"Almost all of our corporate etiquette and unwritten rules actually discourage collaborative behavior," she said.

"The management challenge today is engaging, it's one of encouraging you to want to use the technology, to want to collaborate, to want to share the very best of yourself with the organizations with which you're affiliated," she said.

InformationWeek Analytics has published an independent analysis on application delivery. Download the report here (registration required).

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll