Jason Burke is Senior Advisor for Advanced Analytics and Innovation at the UNC School of Medicine and UNC Health Care System's Center for Innovation. He currently serves on the leadership team for the National Collaborative for Bio-Preparedness, and is a principal at Burke Advisory Group. Burke's current work focuses on health industry transformation through strategy design, data sciences, and emerging technologies. Previously, Burke was the founder, managing director and chief strategist for the SAS Center for Health Analytics and Insights. He also served as SAS Institute's global head of health and life sciences technology research and development, as well as founder of its health and life sciences global practice. His most recent book is Health Analytics: Gaining the Insights to Transform Health Care (Wiley, 2013).