Dr. Lauren Tucker, CEO, and founder of Cooler Heads Intelligence, is a strategist, a data scientist, writer, and presenter who's passion is making the power of predictive analytics accessible: First, as a tool for mid-market companies, and second as an exciting and rewarding career path for people of women and people of color. As the Director of Decision Sciences at The Martin Agency in Richmond, Virginia, Dr. Tucker developed an innovative approach to advanced analytics and marketing intelligence. Her approach, "data plus human knowledge equals better choices and smarter decisions" enabled clients to access the power of predictive analytics without having "prefect" data. This approach inspired the creation of Cooler Heads Intelligence and enabled companies like Kraft, BFGoodrich, SunLife Financial, Penske Transportation Services and TIAA CREF, to take the mystery, but not the magic, out of marketing planning and investment.