Nicky Watson is the founder and chief architect of Cassie, a consent and preference management platform. After a career spent across the disciplines of software design, data mining and digital marketing, and having pioneered the use of several marketing technologies for multiple enterprise clients, Nicky built and brought to market Cassie. She retains direction of all development work for the product, offering expert guidance that ensures Cassie remains ahead of technological, business and legislative challenges their clients may face with navigating data privacy and consumer preferences.