Paul Leinwand is Global Managing Director, Capabilities-Driven Strategy and Growth, with Strategy&, PwC’s strategy consulting business, and a principal with PwC U.S. Leinwand is one of the principal architects of the Capabilities Driven Strategy approach to value creation, and has advised leaders in many industries and regions on the topic. He has coauthored several books all published by Harvard, including Strategy That Works (2016), The Essential Advantage (2011) and Cut Costs and Grow Stronger (2009), as well as many articles. Leinwand is also an Adjunct Professor of Strategy at the Kellogg School of Management and a contributing editor of strategy+business.