Steve Jones is Capgemini's Group Strategy Director for Big Data and Analytics. He is the author of Enterprise SOA Adoption strategies and the creator of the Business Data Lake reference architecture, the first unified approach to big and fast data analytics. He has worked across multiple sectors around the globe, normally at the forefront of technology evolution. Steve worked with Google and Salesforce in 2006 and 2007 on the early adoption of SaaS by businesses, then with Amazon in 2008 as cloud computing became a new challenge, and hence today in big data and analytics. His focus is on how to create IT estates that model the business, evolve in line with the business, and are costed based on the value they deliver.