Steve Shah is Vice President of Product Management in the NetScaler Product Group, where he drives product direction and go-to-market strategy. Before returning to Citrix, he was Principal of RisingEdge Consulting, a boutique consulting firm that specialized in strategic marketing for datacenter infrastructure products and cloud computing. Some of his customers included Citrix, Coradiant, Silver Peak, and Amadeus Capital. Shah was Vice President of Product Strategy and co-founder of Asyncast, which built a NLP engine for use in new media and telephony applications. He uses his experience of being the customer, engineer, and marketeer to identify new market opportunities and drive technology in new directions. He gained his expertise through various product management, engineering, and system administrator roles at Citrix, NetScaler, Array Networks, and Alteon Web Systems.