Community & Social Network Sites: Think Adoption, Not Deployment
Cross-posted from CloudAve by Ben Kepes.The three keys to adopting of community sites? Simplicity - Ease of use - Engagement.How to meet privacy requirements across different geographies and jurisdictions? Obviously much easier for inwards facing communities but even then there are different privacy requirements in different countries. Have a base level of information and make further information optional - Genentech allows users to change their own profile pictures and this has created additional buy in. Keep official directory of records and social networks separate - allow employees on social networks to represent to each other how they see their role, this is different from a formal employee record where job titles and descriptions are more formalised - the comparison gives users some useful context.Burton group disallows anonymous posting or pseudonyms and relies on the community itself to moderate the content that appears - "it''s amazing how much having CEO level access to a social network moderates the content posted on it (although I''m not sure if this is a good thing - isn''t the idea of social networks to allow for free ranging thinking, unencumbered by organisational imperatives? - ed.)Reach out to existing communities of interest to drive adoption - Harvard has a large number of craftspeople so reached out to them to seed the community. Who would have thought a Harvard University knitting group would replace physical meetups with virtual ones?Pre determine community champions to answer the initial questions until critical mass is reached and the community self-perpetuates. Find the "cool people" and get their buy-in - that then creates the evangelists going forwards. Give away the ownership so that the community doesn''t hinge on only one person - avoid the "Steve Jobs Factor".Who "owns" the platform? A difficult problem - the community needs to know that there is someone to go to when there are problems (e need for an owner) but at the same time need to feel a sense of ownership and autonomy (ie community owned).Try and find suites that tightly integrate discrete offerings for corporate social networking sites - blogs, wikis, forums, micro blogging etc.Thoughts around posting of inappropriate material - suggestion that fear of that is similar to fear of being attacked by a shark - highly unlikely. Genentech approaches it from a "base values" perspective - their social network is called GenePool and they tell their users "don''t pee in the pool".Discussion about sensitive topics (religion, sex etc etc)? Primarily it''s about trusting your users, setting a community culture and allowing for self-regulation. Thereafter a soft touch is sometimes needed to keep things "seemly".Sabretown has three community roles - content manager, "shady" administrator (for marginal/reported content) and lastly user administrator for updating community member records.
We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
2017 State of IT ReportIn today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Infographic: The State of DevOps in 2017Is DevOps helping organizations reduce costs and time-to-market for software releases? What's getting in the way of DevOps adoption? Find out in this InformationWeek and Interop ITX infographic on the state of DevOps in 2017.