RFID: Reasons For Increased Deployment? - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

11:22 PM
Bob Evans
Bob Evans

RFID: Reasons For Increased Deployment?

While various naysayers have tried to argue that RFID's time has come and gone, infrastructure player Reva Systems says the uptake for the technology is coming along quite nicely.

While various naysayers have tried to argue that RFID's time has come and gone, infrastructure player Reva Systems says the uptake for the technology is coming along quite nicely.In an interview at Interop, Reva, whose software is designed to consolidate and make sense of the massive volumes of data streaming out of readers that can become overwhelming, says European retailer Metro has expanded its deployment and is now mandating that many of its suppliers move to pallet-level tagging by October of this year.

And Reva product-marketing director Peter Blair says that decision will accelerate the arrival of a key tipping point with RFID usage: While many companies around the world have been adopting RFID technology solely because big customers were mandating it, those companies and others are now discovering significant and unexpected value from these applications, Blair said.

It also was interesting to hear that RFID engagements continue to be connected with a variety of corporate entry points: Blair said that with Metro, the project was with the head of IT; at Hewlett-Packard, with a combination of IT and operations and supply chain; at Dow Corning, with plant engineering; at Wal-Mart, with IT; and with Sony Europe, via the logistics team. All of those roads eventually lead to deep IT engagements, Blair said, but I think the breadth of departments involved in such engagements shows the widespread potential of this dynamic technology.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

10 Things Your Artificial Intelligence Initiative Needs to Succeed
Lisa Morgan, Freelance Writer,  4/20/2021
Tech Spending Climbs as Digital Business Initiatives Grow
Jessica Davis, Senior Editor, Enterprise Apps,  4/22/2021
Optimizing the CIO and CFO Relationship
Mary E. Shacklett, Mary E. Shacklett,  4/13/2021
Register for InformationWeek Newsletters
Current Issue
Successful Strategies for Digital Transformation
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
White Papers
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll