American Medical Response Buys Into Salesforce.com ServicesAmerican Medical Response Buys Into Salesforce.com Services
The emergency-medical firm needed to standardize a CRM scene that was diverse and unnecessarily demanding on the company.
August 18, 2003
American Medical Response, a $1 billion emergency-medical services firm, says it has bought 156 Salesforce.com Inc. CRM seats for its customer-retention and -support operations.
AMR has acquired more than 250 ambulance services nationwide since 1992, and the resulting customer-retention system is "very unique to each operating unit," VP Roylene Rhodes says. The company wanted a software program that could link the systems on a national basis and that would also interface well with the Miller Heiman Inc. sales process it had recently implemented.
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