American Medical Response Buys Into Services

The emergency-medical firm needed to standardize a CRM scene that was diverse and unnecessarily demanding on the company.

Darrell Dunn, Contributor

August 18, 2003

1 Min Read

American Medical Response, a $1 billion emergency-medical services firm, says it has bought 156 Inc. CRM seats for its customer-retention and -support operations.

AMR has acquired more than 250 ambulance services nationwide since 1992, and the resulting customer-retention system is "very unique to each operating unit," VP Roylene Rhodes says.

The company wanted a software program that could link the systems on a national basis and that would also interface well with the Miller Heiman Inc. sales process it had recently implemented.

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