<a href="http://www.socialmediaportal.com/News/2008/07/AOL-s-Platform-A-announces-Goowy-widget-based-advertising-tool-at-no-extra-charge.aspx">Social Media Portal</a>, <a href="http://news.cnet.com/8301-1023_3-9997343-93.html">CNET</a>

Jim Manico, OWASP Global Board Member

July 23, 2008

1 Min Read

Platform-A, AOL's digital advertising subsidiary, is upping the interactive ante with a free service that simplifies the creation, syndication and measurement of widget-based ad campaigns.The service is powered by Groowy Media, which AOL acquired earlier this year to advance its widget-based advertising push. Once an advertiser creates a widget, it can then be sent to Platform-A's distribution network, which, according to Comscore, is the top-ranked ad network, ahead of Yahoo and Google. The "grabbable" nature of widgets make them easy to embed within third-party sites.

"Widget-based advertising is gaining momentum in the industry," said Platform-A president Lynda Clarizio in a statement. For an example of widget advertising campaign, click here.Social Media Portal, CNET

About the Author(s)

Jim Manico

OWASP Global Board Member

Jim Manico is a Global Board Member for the OWASP foundation where he helps drive the strategic vision for the organization. OWASP's mission is to make software security visible, so that individuals and organizations worldwide can make informed decisions about true software security risks. OWASP's AppSecUSA<https://2015.appsecusa.org/c/> conferences represent the nonprofit's largest outreach efforts to advance its mission of spreading security knowledge, for more information and to register, see here<https://2015.appsecusa.org/c/?page_id=534>. Jim is also the founder of Manicode Security where he trains software developers on secure coding and security engineering. He has a 18 year history building software as a developer and architect. Jim is a frequent speaker on secure software practices and is a member of the JavaOne rockstar speaker community. He is the author of Iron-Clad Java: Building Secure Web Applications<http://www.amazon.com/Iron-Clad-Java-Building-Secure-Applications/dp/0071835881> from McGraw-Hill and founder of Brakeman Pro. Investor/Advisor for Signal Sciences.

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