AOL Simplifies Widget Creation for Advertisers
<a href="http://www.socialmediaportal.com/News/2008/07/AOL-s-Platform-A-announces-Goowy-widget-based-advertising-tool-at-no-extra-charge.aspx">Social Media Portal</a>, <a href="http://news.cnet.com/8301-1023_3-9997343-93.html">CNET</a>
Platform-A, AOL's digital advertising subsidiary, is upping the interactive ante with a free service that simplifies the creation, syndication and measurement of widget-based ad campaigns.The service is powered by Groowy Media, which AOL acquired earlier this year to advance its widget-based advertising push. Once an advertiser creates a widget, it can then be sent to Platform-A's distribution network, which, according to Comscore, is the top-ranked ad network, ahead of Yahoo and Google. The "grabbable" nature of widgets make them easy to embed within third-party sites.
"Widget-based advertising is gaining momentum in the industry," said Platform-A president Lynda Clarizio in a statement. For an example of widget advertising campaign, click here.Social Media Portal, CNET
About the Author
You May Also Like
Radical Automation of ITSM
September 19, 2024Unleash the power of the browser to secure any device in minutes
September 24, 2024Maximizing Manufacturing Efficiency with Real-Time Production Monitoring
September 25, 2024