AOL Simplifies Widget Creation for Advertisers
<a href="http://www.socialmediaportal.com/News/2008/07/AOL-s-Platform-A-announces-Goowy-widget-based-advertising-tool-at-no-extra-charge.aspx">Social Media Portal</a>, <a href="http://news.cnet.com/8301-1023_3-9997343-93.html">CNET</a>
![](https://eu-images.contentstack.com/v3/assets/blt69509c9116440be8/bltc0182b2356ae8eed/64b83949410a1b4c0bd7459b/IW_generic_image.png?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
Platform-A, AOL's digital advertising subsidiary, is upping the interactive ante with a free service that simplifies the creation, syndication and measurement of widget-based ad campaigns.The service is powered by Groowy Media, which AOL acquired earlier this year to advance its widget-based advertising push. Once an advertiser creates a widget, it can then be sent to Platform-A's distribution network, which, according to Comscore, is the top-ranked ad network, ahead of Yahoo and Google. The "grabbable" nature of widgets make them easy to embed within third-party sites.
"Widget-based advertising is gaining momentum in the industry," said Platform-A president Lynda Clarizio in a statement. For an example of widget advertising campaign, click here.Social Media Portal, CNET
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