Conducted by online magazine Broadchannel, third place was earned by Swedish furniture chain Ikea, while Starbucks nailed down the fourth position. The fifth spot was something of a surprise: it is held by the Arab television and Web service Al Jazerra. Broadchannel said the Al Jazerra Web site is well read.
Another surprise was the disappearance of Coca Cola, a perennial top brand, from the top five list.
In the list of U. S. brands cited by U.S. branding professionals, Apple's chief executive Steve Jobs scored a second hit: his Pixar movie company held the fifth U.S. spot. Target and Starbucks were listed in the number three and four positions, respectively.