Enterprise Communications Trends In 2015 - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IT Life
10:50 AM
Marty Parker
Marty Parker

Enterprise Communications Trends In 2015

Continuing evolution in mobility, software-based communications, architectural design, data analytics, and the user experience will keep us hopping this year.

Change will be the norm for enterprise communications this year, for sure. Let's look at the changes through some keywords: mobile, applications, architecture, analytics and experience.

    • Mobile: Mobile devices continue to transform everything. Almost everyone is using a smartphone -- aka, a smart, mobile, Internet-connected computer. The phone part of the device is not the first thing folks think about when making a purchase and is definitely no longer the first thing they think about for communications. That mobile computer is the go-to device for texting, email, instant messaging, Tweets, social posting -- all before voice or video even get into the mix. In 2015, the mobile device is likely to transform the communications architecture for mobile employees, as those people click to call from their mobile contact lists and mobile apps and click to conference from their mobile calendars.


  • Applications: Software applications have pervaded almost everything we do in a business setting. For example, customer relationship management apps keep track of customers and prospects; enterprise resource planning, logistics and point-of-sale apps keep track of inventory and product location; electronic health record apps track patient care; learning management systems manage educational experiences; and collaborative workspace products (i.e., those that include content management and process coordination) boost the output of development, marketing and professional services. The key for the communications industry is that these apps now have communications built into them. In many cases, the app becomes a communications substitute -- for example, a user tracks shipments in an app rather than by calling the shipment desk. In other cases, messaging, posting and peer-to-peer voice or video are built into the apps (think Chatter in Salesforce.com). In many cases, we won't even see this transformation happening, but it will -- and we can measure it.


Read the rest of this article on Nojitter.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

Becoming a Self-Taught Cybersecurity Pro
Jessica Davis, Senior Editor, Enterprise Apps,  6/9/2021
Ancestry's DevOps Strategy to Control Its CI/CD Pipeline
Joao-Pierre S. Ruth, Senior Writer,  6/4/2021
IT Leadership: 10 Ways to Unleash Enterprise Innovation
Lisa Morgan, Freelance Writer,  6/8/2021
White Papers
Register for InformationWeek Newsletters
2021 State of ITOps and SecOps Report
2021 State of ITOps and SecOps Report
This new report from InformationWeek explores what we've learned over the past year, critical trends around ITOps and SecOps, and where leaders are focusing their time and efforts to support a growing digital economy. Download it today!
Current Issue
Planning Your Digital Transformation Roadmap
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
Flash Poll