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Feature

Publisher's Note: Magazine Redesign Adds Deeper Analysis

We listened to you, our readers, and rebuilt the magazine around what you told us you want.
If you're a student of the theory of evolution, you understand how it applies to business today, especially amid the economic crisis. If your company or organization doesn't adapt, it will indeed perish.

So what does this mean for InformationWeek? In a world where newspapers and magazines are closing because they never adapted to changing reader and commercial needs, we bucked the trend and invested in a redesign, while fueling the magazine with deeper analysis and contextual linking through our network of Web sites.

With the redesign, we did something so logical it's almost absurdly obvious--we listened to you, our readers, and rebuilt the magazine around what you told us you want: a deeper analysis of the business technology trends and issues you're facing, with an emphasis on helping you make strategic decisions.

This redesign accelerates the mission InformationWeek already is on--to define and frame the business technology landscape with every piece of content, from an Impact Assessment graphic to a seven-page Cover Story. The redesign makes the information easier to access, but there's nothing "light" about this redesign. Our goal was to create content that's both strategic and practical, content that transfers from these pages to your boardrooms and strategy meetings.

The guiding force of the redesign is Gene Fedele, creative director of our parent company, United Business Media, working closely with InformationWeek's master designers: Mary Ellen Forte, Kathy Lechler, and Sek Leung. Editors Chris Murphy and Stacey Peterson have guided the process from start to finish.

We're also using the magazine to show you where you can tap into our online network, called the InformationWeek Business Technology Network, for further discussions, analyst reports, video, and more-- all available on demand. The network comprises a number of sites that cater to both the horizontal and vertical nature of business.

On the horizontal front, we have InformationWeek.com and bMighty.com, which cover all technologies used by all industries. While bMighty caters to readers at small and midsize businesses, InformationWeek.com scales to the largest enterprises. The vertical sites on the InformationWeek Business Technology Network, including Dark Reading (security) and Intelligent Enterprise (business intelligence and application architecture), dive into the issues, trends, and technologies that define their respective categories. Finally, we're launching role-based sites on the network, including Global CIO and our Developer Network (with the acquisition of Dr. Dobb's).

For each of the sites on the InformationWeek Business Technology Network, we'll have special reports and research running through InformationWeek magazine, giving you exposure to our breadth of content.

Why did we do all this? It's evolution, baby! We're adapting to your needs and to shifting market conditions. Let us know what you think, and how we can adapt even more.

The InformationWeek Business Technology Network

John Siefert is senior VP and publisher of the InformationWeek Business Technology Network. Evolve his thinking by writing to [email protected].

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