FTC’s Impersonation Rule and the Fight Against AI-Powered Fraud

With AI making fraud easier, the commission responds with a rule to fight the impersonation of government and business.

Joao-Pierre S. Ruth, Senior Editor

April 8, 2024

As AI compounds the problem of fraud, the Federal Trade Commission put a new rule in play on April 1 to combat some $1.1 billion in reported losses that stem from impersonating government and business agencies.

Data from the FTC points to scammers largely tricking the public, often via electronic messages, that include false claims there is a legal matter to resolve, bogus security alerts, fake requests for subscription renewals, fake package delivery issues that need to be resolved, and false giveaways or promises of money to claim.

The flood of generative AI (GenAI) tools and resources brings additional concerns about the technology being put to work to enhance imposter scams and fraud by creating content that -- at first blush -- might seem official. The FTC’s new rule is intended to give the agency more tools to fight such crimes and seek damages from the fraudsters.

In this episode of DOS Won’t Hunt, Jordan Burris, vice president for public sector strategy with Socure; AJ Nash, vice president of intelligence with ZeroFox; Chanley Howell, partner with Foley & Lardner; and Chris Briggs, senior vice president of identity with Mitek Systems discuss what the new rule may mean for companies and the fight against AI-powered fraud.

Listen to the full podcast here.

About the Author(s)

Joao-Pierre S. Ruth

Senior Editor

Joao-Pierre S. Ruth covers tech policy, including ethics, privacy, legislation, and risk; fintech; code strategy; and cloud & edge computing for InformationWeek. He has been a journalist for more than 25 years, reporting on business and technology first in New Jersey, then covering the New York tech startup community, and later as a freelancer for such outlets as TheStreet, Investopedia, and Street Fight. Follow him on Twitter: @jpruth.

Never Miss a Beat: Get a snapshot of the issues affecting the IT industry straight to your inbox.

You May Also Like

More Insights