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July 2, 2014
2 Min Read
apps embedded in business applications. This capability has limited availability in the PBX model but is richly enabled in the open layered model. Similarly, there's no map from the PBX model to IP devices. Why? No PBX maker has been able to successfully produce one that has gained any market traction.
Like its computing counterpart, the layered communications system model requires integration and management. The same approaches available to companies for managing layered computing -- in-house IT operations, systems integrators, hosted or cloud-based services -- apply to layered communications. In fact, most of the PBX vendors are acting as system integrators for their own products, using commercially available LAN/WAN, gateways, servers, and operating system software. However, they're selling and servicing the resulting package as proprietary PBX brands and models.
So what does this evolution in communications architecture mean for your company? In this continuing series of articles, you will learn how to:
Identify opportunities made possible by this new communications model to streamline workflows and business processes so the enterprise can move faster, use fewer resources, or differentiate itself from competitors.
Create communications usage profiles that depict how users communicate and where communications bottlenecks occur.
Analyze those communications usage profiles to select the minimum, essential technology set for each profile from the layered communications stack.
Deliver communications tools directly in business applications and web portals. Users just connect from their apps and web pages, not from a PBX desk phone or softphone.
Adjust communications topologies to match the organization's operational model. Support mobile, customer-facing users from the cloud; let collaboration-intensive users communicate from their docs and workstations. Connect fax machines and similar devices directly to gateways.
Evolve the IT organization to capture the benefits of this new communications model. Merge the PBX team into the IT department.
Harvest savings by reducing capital outlays and maintenance costs to fund the communications-enabled applications of the future.
Enterprises in all industries have started embracing this new communications model to cut costs and improve their businesses. It can be a breakthrough for you, too. Stay tuned.
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About the Author(s)
Principal & Co-Founder, UniComm Consulting
Marty Parker, Principal and co-founder of UniComm Consulting, has more than three decades of experience with computing and communications technologies. He has been a leader in strategic planning and product line management for IBM, AT&T, Lucent, and Avaya. Now, as an independent consultant, Parker focuses on helping large enterprises assess their opportunities and requirements for unified communications and collaboration, and then use those insights to develop a multiyear UC&C roadmap, including TCO and ROI analysis of relevant vendors' products and services.
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