Facebook Organic Reach: 5 Facts For Businesses - InformationWeek

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Facebook Organic Reach: 5 Facts For Businesses
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Kristin Burnham
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Kristin Burnham,
User Rank: Author
6/11/2014 | 3:37:28 PM
Facebook vs. Twitter
With all the talk about organic reach, I think it's interesting to compare Facebook with Twitter. In Twitter's early years, people complained about the service because it was too crowded and too overwhelming for people to "keep up" with all the information people posted. Twitter never incorporated an algorithm and eventually people became use to the firehose of information and accepted that you're not going to read everything that's there.

Facebook is dealing with the same thing now, but they're taking a different approach by prioritizing what you see in your feed. Do you think it would be more successful if it dropped its algorithms and operated similarly to Twitter, or are algorithms a necessary evil?
Kristin Burnham
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Kristin Burnham,
User Rank: Author
6/11/2014 | 3:32:59 PM
Re: Organic Schmanic
I agree, to an extent: While yes, I want to view content from the pages I like, if push came to shove, I'd want to view content from my friends moreso. That's what they're trying to figure out, and that's what they're struggling with. In the meatime, I still sort my feed by Most Recent. I find that's the best way to see everything I want to.
asksqn
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asksqn,
User Rank: Ninja
6/10/2014 | 4:09:01 AM
Organic Schmanic
So Facebook is still peddling its worthless snake oil to unsuspecting/uninformed biz page admins that tired ol' schtick about "organic" reach yadda yadda yadda.  But regardless of what Zuckerberg & co. want to pretend to the contrary, the fact is, when someone likes a page, they tend to want to see content from that page, not the usual litany of irrelevant crap from paid big name sponsors with deep pockets spewed into the feed like so much visual sewage. 
Lorna Garey
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Lorna Garey,
User Rank: Author
6/9/2014 | 12:06:00 PM
Re: I still can't decide if...
FB is definitely still figuring it out. Probably 85% of the ads I get are irrelevant, though I can sometimes figure out why the system thinks I might be interested. Maybe they should talk to Amazon, which I use drastically less than FB yet somehow manages to know exactly what to tempt me with.
soozyg
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soozyg,
User Rank: Ninja
6/8/2014 | 3:17:21 PM
Re: I still can't decide if...
The theory of it makes sense--focused, organic marketing basic on FB user past preferences, posts etc. Of all the ads I've ever seen, I've only clicked on 2 that meant something to me.

I recently coached a client on social media. She used an ad company that advertised its services on FB to get more visitors to her Fanpage. Her numbers did shoot up, and then she got a warning from FB that she had too many followers and not enough people she was following. So FB posted the ad company's ad and then chastised her for using it.

So, yes, I agree, it seems like they're still figuring it out....
progman2000
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progman2000,
User Rank: Ninja
6/8/2014 | 9:09:13 AM
I still can't decide if...
Facebook hasn't figured out how to monetize their subscription base or if businesses haven't figured out how to market using social media.  In this case I definitely think it's a combination, but it certainly seems that Facebook is all over the place with figuring it out.  For a social media hub which should know everything there is to know about there members, I don't think I've ever once followed an ad...


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