Techies In Advertising: Hits & Misses - InformationWeek

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Techies In Advertising: Hits & Misses
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User Rank: Apprentice
10/11/2014 | 7:07:56 AM
Omitted Great Commercial
Although it was a FedEx 30-second commercial, the depiction of a stereotypical IT subject matter expert (Carl the best presentation guy) was hilarious.  Going back to late '09 or early '10, who remembers these lines?  "Wait, you didn't actually bring Carl with you..."  Now picture Carl seated in the client's conference room saying, "Good morning!  But I digress..."  As a former programmer, I found that clip especially amusing.
User Rank: Ninja
10/7/2014 | 1:44:55 PM
Re: I resemble that remark!
I really liked the Windows vs Mac commercials.  I enjoyed the idea that folks working at Microsoft were uptight and serious in comparison to Apple.  By looking at all the TV ads, there are some stereotypes that never die.     
User Rank: Ninja
10/7/2014 | 1:11:42 PM
Re: I resemble that remark!
I would have agreed with you until late last year when I managed to go to work wearing one year old grass stained tennis shoe and one of my brand new tennis shoes. And didn't even notice until about 11am that morning.

But they looked good under my fluorescent lighting in my office.....
IW Pick
User Rank: Ninja
10/7/2014 | 11:46:37 AM
I resemble that remark!
"Little known fact: Not all programmers are socially awkward, poorly dressed dweebs working under fluorescent lights."

Thank you! I haven't worked under flouresscent lights in years.
User Rank: Author
10/7/2014 | 9:25:44 AM
Sprint Pin Drop
This doesn't really fit your slideshow because it was a technology, not technologists, but I always thought Sprint did a great job of selling fiber optic networks with its "Pin Drop" commercials, back in the 1980s.

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