Called the Verizon Wireless Private Applications Store for Business, companies will establish their own catalog of products. First and foremost, companies will be able to write and publish their own apps for users to download, such as sales material, order taking tools, and just about anything else that links back to the enterprise resource planning system. This eliminates the nasty proposition of publishing private apps in a public store, or connecting every device to a developer machine to sideload the app.
Companies will also be enabled to publish approved third-party tools suitable for business. Apps that would make sense include travel, weather, and productivity. Now private line-of-business apps could be right next to the Weather Channel and Evernote, both tools that traveling employees use to stay more productive, but you don't have to worry about anyone on the outside getting your private app.
The service is platform agnostic, so it should satisfy users running iOS, Android, Windows Phone, and Blackberry, at a minimum. Verizon didn't detail exactly how the applications store would be installed on the device. Apple and Microsoft, for example, have gone to great lengths to block out any other application store from their devices to prevent malicious apps from getting on their devices. This practice can potentially compromise user privacy or just give such a bad performance experience that the phone is blamed for the problem instead of a bad software developer.
According to FireceWireless this will initially be aimed at large enterprises.