"Understand that watch companies don't know how to market to tech consumers," wrote Biggs. "Swatch and its associated companies offer lifestyle, not tech."
But how far away is 'tech' from the consumer's 'lifestyle'? Tech has slowly been becoming part of consumer's lifestyle so it makes sese that traditional watch makers are interested in putting some more tech in their product. I'm interested in what Swatch can do. I like the idea of some real competition to drive prices down and innovation up with these types of products. A smart watch has so many possibilities, I'll be watching how each one does.