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Fast Chat: Redefining Trust and Risk in a Modern Digital Marketplace
Kristi Melani, Chief Marketing and GTM Strategy Officer at Telesign, discusses how market leaders can assess the risk of every interaction and respond to the signals.
September 25, 2023
19 Min View
InformationWeek
Sponsored by Telesign
The past few years have created a perfect storm impacting online risk and our understanding of trust. Malicious actors are more intelligent, acting faster and inflicting more damage than ever. They do this because they exploit trust and redefine risk in a digital era. So, how can market leaders assess the risk of every interaction? How can leaders access real-time digital and behavioral signals that impact trust and reduce risk?
In this Fast Chat interview, Telesign CMO Kristi Melani discusses the role of continuous trust and the common missteps of implementing it.
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