Choice Hotels Rolls Out Web AnalyticsChoice Hotels Rolls Out Web Analytics
The hospitality industry franchisor increases online market share by applying business intelligence to its hotel brands' Web-based promotional efforts.
July 27, 2005
Choice Hotels, the franchisor of such brands as Comfort Suites, Sleep Inn, and Econo Lodge, is using business intelligence to boost its online marketing -- including keyword campaigns and online banner advertising -- and to better analyze traffic on its e-commerce sites.
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