Whole Lotta Shaking Going On at Visual Sciences

If you're a Visual Sciences customer (i.e., HBX and Visual Site analytics, Publish CMS, or the former Atomz Search), you'd have to be a bit concerned by last week's report that the company is actively considering "unsolicited inquiries" to be acquired.

A press release indicates the company has hired Goldman Sachs as a financial adviser to assess potential deals, followed by the assurance from CEO Jim MacIntyre, "Meanwhile, we will continue to focus on building our business."This came attached to a Q2 financial report in which the company's earnings failed to meet its earlier guidance, despite top-line revenue growth. The company's recent emphasis on analytics and lingering WebSideStory branding on some older products leaves open the possibility that it may sell off only some of its products (but here I'm just speculating).

Thinking about purchasing a Visual Sciences product or renewing a contract? If it was me, I'd be asking hard questions. How about you? Shoot me an email at [email protected].

Phil Kemelor is founder of PKWeb Communications, a Web strategy and measurement consultancy, as well as the lead analyst and author of The CMS Watch Web Analytics Report.If you're a Visual Sciences customer (i.e., HBX and Visual Site analytics, Publish CMS, or the former Atomz Search), you'd have to be a bit concerned by yesterday's report that the company is actively considering "unsolicited inquiries" to be acquired... the company's earnings failed to meet its earlier guidance, despite top-line revenue growth.