BYOE Era: How IT Can Lead

How can IT leaders meet the challenge when enterprise teams "go rogue" and implement new products and services without IT buy-in?

Susan Nunziata, Editorial Director

April 2, 2014

1 Min Read

There are plenty of challenges involved in leading an IT organization in the era of Bring Your Own Everything (BYOE), but there are also plenty of opportunities.

That message became clear at the InformationWeek Conference in Las Vegas March 31 through April 1.

Executive presentations and panel session discussions here covered the full gamut of BYOE possibilities, including Bring Your Own Device, Bring Your Own Cloud, and even Bring Your Own Infrastructure.

During a panel session on April 1, IT leaders from Dish Network, Coca-Cola Bottling Co. Consolidated, and H.D. Smith shared their experiences in dealing with parts of the business that have "gone rogue" by circumventing IT when implementing products and services.

Rob Dravenstott, VP of IT application development and testing with Dish Network, shared the story of a "shadow IT" project that helped change the way IT operates at Dish Network. According to Dravenstott, a team in marketing used a corporate card to sign up for infrastructure-as-a-service, and stood up a server to take care of some marketing functions. All this was done without IT's knowledge.

Dravenstott noted that, fortunately, the shadow IT project was not used for a core part of the marketing infrastructure and did not have access to customer data because, eventually, it ended up getting hacked.

Read the rest of this article on Enterprise Efficiency.

About the Author(s)

Susan Nunziata

Editorial Director

Susan Nunziata leads the site's content team and contributors to guide topics, direct strategies, and pursue new ideas, all in the interest of sharing practicable insights with our community.
Nunziata was most recently Director of Editorial for, a UBM Tech community. Prior to joining UBM Tech, Nunziata was Editorial Director for the Ziff Davis Enterprise portfolio of Websites, which includes eWEEK, Baseline, and CIO Insight. From 2010-2012, she also served as Editor in Chief of CIO Insight. Prior to joining Ziff Davis Enterprise, she served as Editor in Chief of Mobile Enterprise from 2007 to 2010. A frequent public speaker, Nunziata has entertained audiences with compelling topics such as "Enterprise Mobility" and "The Multigenerational Workforce." She even managed to snag invitations to speak at the MIT Sloan CIO Symposium – not once, but twice (and those folks are smart). In a past life, she worked as a lead editor for entertainment and marketing publications, including Billboard, Music Business International, and Entertainment Marketing Letter.A native New Yorker, in August 2011 Nunziata inexplicably picked up stakes and relocated to the only place in the country with a higher cost of living: The San Francisco Bay Area. A telecommuter, her office mates are two dogs and two extremely well fed cats. She holds a Bachelor's degree in Journalism from St. John's University in Jamaica, N.Y. (and she doesn't even watch basketball).

Never Miss a Beat: Get a snapshot of the issues affecting the IT industry straight to your inbox.

You May Also Like

More Insights