Moxie Tightens Integration With Salesforce For Easier Mashups

Moxie's chat and email services services now will be available through the Salesforce AppExchange, while ServiceCloud users will be able to tap the Moxie knowledge base.

David F Carr, Editor, InformationWeek Government/Healthcare

April 16, 2012

2 Min Read

6 Social Sites Sitting On The Cutting Edge

6 Social Sites Sitting On The Cutting Edge

6 Social Sites Sitting On The Cutting Edge(click image for larger view and for slideshow)

Moxie Software is tightening integration with, making it easier for their mutual customers to create mashups of the two services.

Moxie Software enters the social software arena from a customer service perspective, positioning its enterprise social network as a supporting player in the service of customer-facing functions such as email, chat, and customer support knowledge bases.

Monday's announcement, which builds on the Spaces Connect integration framework Moxie announced in March, is focused on those customer-facing functions. It's the first in a series of packaged integrations Moxie will be delivering, said Nikhil Govindaraj, vice president of products at Moxie. "The first one we picked--no surprises--is Salesforce. Our customers ask for this a lot."

[ Video interview with cofounder Parker Harris:'s Social Enterprise Emphasizes 'Customer' In CRM. ] data such as customer interaction history now can be made available within the Moxie Desktop user interface, while the Spaces by Moxie knowledge base can be accessed from within the Service Cloud, he said. The goal is "faster and much more efficient response back to the customer," he said.

Moxie also is making its email and chat products available on the AppExchange.

Govindaraj said Moxie's new approach to integration is particularly important to midmarket customers. "The solution we had previously was too expensive for this market," he conceded. Moxie previously depended on a partnership with Cast Iron Systems, a maker of integration appliances that was acquired by IBM in 2010. Cast Iron specializes in connecting on premises applications and databases with cloud services and bridging between cloud services.

The internal collaboration components of Spaces by Moxie already integrate with to the extent of allowing discussions to occur around an embedded record or report pulled from Salesforce, Govindaraj said. Although Moxie competes with in social collaboration (Chatter) as well as online support, he said its more direct competitors are Jive Software and RightNow (recently acquired by Oracle). probably will emerge as a bigger competitor in both realms, going forward, but Moxie wants to show customers the opportunities for peaceful coexistence, he said.

Follow David F. Carr on Twitter @davidfcarr. The BrainYard is @thebyard and

The Enterprise 2.0 Conference brings together industry thought leaders to explore the latest innovations in enterprise social software, analytics, and big data tools and technologies. Learn how your business can harness these tools to improve internal business processes and create operational efficiencies. It happens in Boston, June 18-21. Register today!

About the Author(s)

David F Carr

Editor, InformationWeek Government/Healthcare

David F. Carr oversees InformationWeek's coverage of government and healthcare IT. He previously led coverage of social business and education technologies and continues to contribute in those areas. He is the editor of Social Collaboration for Dummies (Wiley, Oct. 2013) and was the social business track chair for UBM's E2 conference in 2012 and 2013. He is a frequent speaker and panel moderator at industry events. David is a former Technology Editor of Baseline Magazine and Internet World magazine and has freelanced for publications including CIO Magazine, CIO Insight, and Defense Systems. He has also worked as a web consultant and is the author of several WordPress plugins, including Facebook Tab Manager and RSVPMaker. David works from a home office in Coral Springs, Florida. Contact him at [email protected]and follow him at @davidfcarr.

Never Miss a Beat: Get a snapshot of the issues affecting the IT industry straight to your inbox.

You May Also Like

More Insights