Welcome news: your company isn't as far behind the times, or the Enterprise 2.0 curve, as you think.

Michael Hickins, Contributor

March 18, 2009

1 Min Read

Welcome news: your company isn't as far behind the times, or the Enterprise 2.0 curve, as you think.You're not a Luddite working at Anachronism Inc., even if your company doesn't have its Twitter feed linked to a Facebook account, or a Google wiki for collaboration.

It turns out that you're suffering from the same delusion we all went through in high school, when everyone hated what they saw in the mirror, and thought that everyone else was way cooler.

Mike Gotta of the Burton Group just published a study on social networking in the enterprise, and it turns out that almost every organization participating in the study "felt they were behind their competitors -- or the market in general -- when it came to internal social networking initiatives... [But] such perceptions are unfounded," he writes.

Many organizations are yet to make an enterprise-wide decision on social networking tools. Even in those organizations that have set a direction, many of those projects are in proof-of-concept or early stages of deployment.

So relax. What you're probably reacting to is more vendor hype, abetted by the likes of Charlene Li singing the praises of Skittles.

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