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2009 - The Year of "A-ha!"
Innovation Network proclaimed that 2009 will be remembered as the year of "A-ha!".
3 Min Read
First posted on CloudAve
Tammy Erickson, President of nGenera Innovation Network proclaimed that 2009 will be remembered as the year of "A-ha!". Her presentation was very much in the spirit of Alvin Toffler''s Future Shock. Erickson pointed out some problems impacting upon the adoption of enterprise 2.0 and the changes needed to mitigate those problems. She believes that the train is leaving the station for enterprise 2.0 but that the fundamentals need to be addressed.
Problem #1;
Old approaches have been mastered
Technology enables a very different level of performance
Competition will shift the playing field
Erickson believes that Enterprise 2.0 is as game changing as the telex was in days gone by. The twentieth century icons where those who had the ability to master scale and cost. The steel mills, the auto makers. Today''s organizations are simply not optimized for the future. Reason #1 - they''re optimized with;
Division of responsibility
Specialization
Strict accountability - providing excellent control
Going forwards though, enterprise 2.0 mobilizes intelligence;
The utilization of complex knowledge
Innovation through the contributions of many
Harnessing the smallest units of knowledge
Reason #2 - traditional organizations are underpinned by;
Loyalty, reciprocated with protection and care
Individual autonomy
Identification with organizational units and individual managers
Based on planning
Whereas new organizations have different assumptions;
performance based arrangements
collective purpose
identity with shared objectives
they''re based upon coordination not planning
The ten factors that shift organizations - enables of collaborative capacity.;
Highly engaged, committed participants
Trust-based relationships
Networking opportunities
Selection, promotion and training based on collaboration
Organization philosophy supporting a "community of adults"
Executives who create a "gift culture"
Leaders with both task and relationship management skills
Productive and efficient behaviors and processes
Clearly defined individual roles and responsibilities
Important challenging tasks
Reason #3 - The strategic role. Today the paradigm is
This is something we have to do to keep Gen Y happy - the recession put paid to that!
It''s extra, nice to have like fitness centers and day care
We don''t even know what "it" it
Contrasted with the future organization
2.0 supports a broad range of activities - with clear business objectives
Each best achieves through different organizational approaches and supported by different technologies
Driving outcomes through collaborative intents;
Connect previously unrelated ideas
Access untapped people or expertise
Distribute work or risk
Co-create
Detect emerging patterns or trends
Pool judgments
Determine group-wide preferences
Air and debate multiple views
Influence views or norms
Coordinate in time and space
Problem #4 - The technology itself. The concerns are;
It''s overwhelming - and difficult to harness
The solutions are heterogeneous and disconnected
Not secure or necessary relevant
The coming realities;
Unifying approaches
Ways of partitioning and aggregating data
Ability to manage relationships
Problem #5 - Engagement
Management 101 dictates
Directed activities
Clear instructions
Participation 2.0 means;
Individual discretion
Dealing with rich content that flows through infinite links
Forming and maintaining complex relationships
Having trust, a stake, a voice, an impact and a community bond
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