Akimbo, Movielink Add PersonalizationAkimbo, Movielink Add Personalization
The idea is to let people look for what they want and also discover content they may not have known about in the growing inventory of digital titles.
March 20, 2006
ChoiceStream's technology will power the recommendations. The growing inventory of digital content makes it important for download services to provide these tools that enable consumers to browse titles and discover new media each time. The service to personalize recommendations requires technology that can determine not only what people like, but understand why they like it. "It is a way to help consumers find not only what they're looking for, but content they may not known they're looking for, other programming we offer as part of the service," said Jim Funk, vice president product and consumer marketing at Akimbo, a subscription services that offers nearly 9,000 programs from which to choose. Personalization services can do a better job at sifting through mounds of media to recommend content if the technology supporting them understands how consumers think about media content and knows the underlying attributes attracting the consumers. ChoiceStream's platform, written in C++, relies on "Attributized Bayesian Choice Modeling," with a layer of attributes, to provide personalization. ABCM uses techniques to classify content and products, linking to attributes people show the most interest in. Compare ABCM with collaborative filtering, which requires more data to return accurate results, said Daren Gill, ChoiceStream's vice president of business development. "Our technology isn't limited to personalizing movie content," he said. "Akimbo has an IPTV solution, a Akimbo, positioning to cash in on opportunities within Internet protocol television (IPTV), goes well beyond movies and into Internet video. Akimbo offers content local cable providers typically don't, such as video blogs. The personalization profiles will become available between April and June for both Akimbo and Movielink. For Akimbo, the services are being offered through an MyAkimbo will offer recommendation pages, incorporating The deals follow agreements with companies, such as America Online Inc., Yahoo! Inc. and eMusic.com Inc, as well as a pending announcement with a DVD service Gill declined to reveal.
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