Sponsored By

Apple iBookstore Admits Self-Published AuthorsApple iBookstore Admits Self-Published Authors

Having launched its iBookstore with major publishing houses, Apple is now accepting applications from individual authors.

Thomas Claburn

May 28, 2010

2 Min Read

In a move that broadens its competition with both Amazon.com and Google, Apple is opening its iBookstore to self-published authors.

Launched in conjunction with Apple's iPad, iBookstore is the e-commerce component of the company's free iBooks e-reading app. Earlier this month, Apple said that it had sold over 1.5 million e-books through its iBookstore in the 28 days following the launch of its iPad. Previously, authors had to rely on publishing companies or online self-publishing services to sell their books through the iBookstore. Inside Apple's iPad: FCC Teardown Photos

Inside Apple's iPad: FCC Teardown Photos


(click image to view gallery)
Inside Apple's iPad: FCC Teardown Photos Apple-authorized publishing partners include BiblioCore, BookBaby, Constellation, INgrooves, Ingram, LibreDigital, Lulu, and Smashwords. But Apple has confirmed to MacLife that individuals can apply to sell their books directly through iTunes Connect, Apple's online sales and marketing management tool set for content creators, publishers, and developers. To do so, you need an Intel-based Mac with sufficient memory and broadband connectivity, as well as an ISBN-13 number for each title to be sold. You must also be able to provide the books in EPUB format, passing EpubCheck 1.0.5. A valid U.S. tax ID number and iTunes Store account are required, too. An Apple spokesperson did not immediately respond to a request to confirm the revenue split for authors. Developers who sell apps for the iPhone, iPod touch, and iPad get 70% of the sale price, with 30% going to Apple. A recent survey of over 400 developers in North America by Evans Data found that about 80% of them believe they should receive a greater share of the revenue from the sale of their work. Google is preparing to launch its online book selling project, Google Editions, later this summer.

About the Author(s)

Thomas Claburn

Editor at Large, Enterprise Mobility

Thomas Claburn has been writing about business and technology since 1996, for publications such as New Architect, PC Computing, InformationWeek, Salon, Wired, and Ziff Davis Smart Business. Before that, he worked in film and television, having earned a not particularly useful master's degree in film production. He wrote the original treatment for 3DO's Killing Time, a short story that appeared in On Spec, and the screenplay for an independent film called The Hanged Man, which he would later direct. He's the author of a science fiction novel, Reflecting Fires, and a sadly neglected blog, Lot 49. His iPhone game, Blocfall, is available through the iTunes App Store. His wife is a talented jazz singer; he does not sing, which is for the best.

Never Miss a Beat: Get a snapshot of the issues affecting the IT industry straight to your inbox.

You May Also Like


More Insights