As Apple WWDC 2013 kicks off, InformationWeek's Tom Claburn updates the key news from the event. Join us as the keynote begins at 1 p.m. EST.

Thomas Claburn, Editor at Large, Enterprise Mobility

June 10, 2013

4 Min Read

2:27 iOS 7. Skeuomorphism is dead.

2:00 Apple's Phil Schiller: Can't innovate anymore, my ass! New Mac Pro sneak peak...

1:42: iCloud Keychain, cloud-stored passwords, AES encrypted…no mention of Prism…

1:22: Apple ditches cat names: OS X Mavericks…

1:21: 35% of Apple Mac customers using Mountain Lion, 5% of Windows customers using Windows 8, says Tim Cook.

1:17: Anki demos iOS car race with AI coordinated by iPad.

1:11: "We have more accounts with credit cards than any store on the Internet that we're aware of." - Tim Cook

1:09: Video playing about opening of Apple Store in Berlin. Apple's videos show more expensive crane shots than Google's...

1:07: Random Apple stats: 24th WWDC, 6 million registered developers, 1.5 million added in past year, sold out in 71 seconds...

1:04: Apple plays video about perfection in design. Tim Cook has arrived. "Welcome to the Worldwide Developers Conference."

1:02: The call to switch mobile devices to silent mode has gone out. There's applause…the music stops...

Thomas Claburn is now reporting on the scene at WWDC and confirms the annual running of the bulls, ahem, we mean running of the reporters, has commenced as of 12:18 EST:

"When Apple opened the doors to the WWDC keynote auditorium, the waiting reporters literally broke into a run."

All eyes are on Apple as WWWDC 2013, the company's annual developer confab, kicks off Monday in San Francisco. A streaming music service and iOS7 lead the list of expected WWDC 2013 announcements. InformationWeek's Thomas Claburn is covering WWDC and will bring us blow-by-blow coverage as the keynote begins at 1 p.m. EST.

As for iOS7, users and pundits are eager to put it under the microscope after months of rumors. Here's what InformationWeek's Jeff Bertolucci had to say of the much-anticipated OS:

"The changes may be visually dramatic, if largely cosmetic. Jony Ive, Apple's chief of industrial design, will reportedly replace iOS's traditional 3-D appearance with a flatter look (think Windows Phone 8). In addition, skeuomorphic elements -- meaning digital features that resemble their real-world counterparts -- of the iOS interface may be history as well. If true, the gaming table on the Game Center screen (seen here) is a prime candidate for Ives' iOS makeover.

Other iOS 7 upgrades may include improved Maps and Siri integration with cars, and better hooks into social networks, including Flickr and Vimeo."

InformationWeek's Eric Zeman asked: Will The Changes To iOS 7 Be Enough, Or Go Too Far?

Zeman wrote: "Change is good, but sometimes too much change can be problematic. The new operating system is expected to have more black-and-white elements, take on a flatter look, and lose the textures that have defined iOS's personality for six years. Apple needs to tread carefully. It needs to revitalize the operating system without making it unattractive or unintuitive. Ive can design attractive hardware, there's no denying that, but can his hardware prowess translate to success with software and the user interface of iOS? It's hard to predict.

Beyond the general look and feel, though, it is important to know what Apple is going to do for developers. Will the changes to the appearance have any effect on how developers code applications? Further, what new tools will Apple give to developers for writing those apps? Apple is famous for maintaining strict control over its ecosystem. Will iOS 7 mark a change in that respect?"

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About the Author(s)

Thomas Claburn

Editor at Large, Enterprise Mobility

Thomas Claburn has been writing about business and technology since 1996, for publications such as New Architect, PC Computing, InformationWeek, Salon, Wired, and Ziff Davis Smart Business. Before that, he worked in film and television, having earned a not particularly useful master's degree in film production. He wrote the original treatment for 3DO's Killing Time, a short story that appeared in On Spec, and the screenplay for an independent film called The Hanged Man, which he would later direct. He's the author of a science fiction novel, Reflecting Fires, and a sadly neglected blog, Lot 49. His iPhone game, Blocfall, is available through the iTunes App Store. His wife is a talented jazz singer; he does not sing, which is for the best.

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