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Designer PSP Accessories To Be Unveiled At Fashion Show

To celebrate the North American launch of Sony's PlayStation Portable, an unprecedented collection of fashion designers will come together under one roof on March 14 at a special fashion show engagement dubbed "Pret a PSP." Designers including Marc Jacobs, Diane von Furstenberg, Henry Duarte, Coach, LRG, Jennifer Lopez, Baby Phat by Kimora Lee Simmons, and Jenni Kayne.

InformationWeek Staff

March 11, 2005

1 Min Read

To celebrate the North American launch of Sony's PlayStation Portable, an unprecedented collection of fashion designers will come together under one roof on March 14 at a special fashion show engagement dubbed "Pret a PSP."

Designers including Marc Jacobs, Diane von Furstenberg, Henry Duarte, Coach, LRG, Jennifer Lopez, Baby Phat by Kimora Lee Simmons featuring Simmons Jewelry Company, Heatherette, Charlotte Ronson, (wb) waraire boswell, Jenni Kayne, Autore, Kidada for Disney and IceLink Watch will all unveil their one-of-a-kind PSP accessories to an invitation-only crowd.

The PSP accessories will be modeled by paired Maggie Rizer, Kirsty Hume, Anouck Lepere and Alek Wek.

"We are pleased to be working with these elite designers for the launch of PSP, as today's popular portable devices embody fashion, cutting-edge design and the mobile lifestyle," said Molly Smith, senior director, communications and brand development, Sony Computer Entertainment America. "PSP offers consumers the freedom to experience entertainment on their terms and this high-profile collection of PSP accessories demonstrates how fashion and technology go hand-in-hand."

The outdoor plaza of the Pacific Design Center in West Hollywood will be transformed into the PSP Style Park during Los Angeles' biggest week in fashion.

Immediately following the show, the PSP Access Boutique will be opened for a limited time where Hollywood's elite will be able to experience PSP and interact with the custom-made PSP accessories featured in the show.

Sony released PSP in Japan on Dec. 12 and has already sold more than 1.18 million units.

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