Google Refines Searching Stats for Advertisers

<a href="http://searchengineland.com/080806-000001.php">Search Engine Land</a>, <a href="http://news.cnet.com/8301-1023_3-10008339-93.html">CNET</a>

Jim Manico, OWASP Global Board Member

August 6, 2008

1 Min Read
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Google is beta testing a new tool that helps advertisers and marketers better understand users' searching behavior and increase the effectiveness of their online campaigns.Google Insights for Search tracks how often terms have been Googled, filtering by geographic region, time frame or category (such as Business, Internet and Telecommunications). It also presents "rising searches," which shows searches that have grown in popularity during a one-year time frame. Of note, Insights only shows results for search terms that receive a significant amount of traffic, and enforces minimum thresholds for inclusion in the tool, according to the search company.

In addition, Google has upgraded its Google Search Appliance to handle up to 10 million documents. Its $2,990 Google Mini Search Appliance, for searches of up to 50,000 documents, now supports more languages and includes personalized search results and email alerts.Search Engine Land, CNET

About the Author

Jim Manico

OWASP Global Board Member

Jim Manico is a Global Board Member for the OWASP foundation where he helps drive the strategic vision for the organization. OWASP's mission is to make software security visible, so that individuals and organizations worldwide can make informed decisions about true software security risks. OWASP's AppSecUSA<https://2015.appsecusa.org/c/> conferences represent the nonprofit's largest outreach efforts to advance its mission of spreading security knowledge, for more information and to register, see here<https://2015.appsecusa.org/c/?page_id=534>. Jim is also the founder of Manicode Security where he trains software developers on secure coding and security engineering. He has a 18 year history building software as a developer and architect. Jim is a frequent speaker on secure software practices and is a member of the JavaOne rockstar speaker community. He is the author of Iron-Clad Java: Building Secure Web Applications<http://www.amazon.com/Iron-Clad-Java-Building-Secure-Applications/dp/0071835881> from McGraw-Hill and founder of Brakeman Pro. Investor/Advisor for Signal Sciences.

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