Jeopardy's Jennings Shills For Encarta

Recently-dethroned "Jeopardy" mega-champ Ken Jennings landed a new gig when he became the newest spokesman for Microsoft's Encarta electronic and online encyclopedia.

InformationWeek Staff, Contributor

December 7, 2004

1 Min Read

Recently-dethroned "Jeopardy" mega-champ Ken Jennings landed a new gig Monday when he became the newest spokesman for Microsoft's Encarta electronic and online encyclopedia.

Jennings, 30, who took home over $2.5 million in a 75-espiode run on the TV quiz show, said that he's a long-time Encarta user and is touting the encyclopedia because "I've had a lot of kids tell me that watching me on "Jeopardy!" has made reading and learning seem just a little cooler."

He also noted that Encarta's content, unlike much of the material on the Internet, has been vouched for. "The Internet can be an incredible resource, but the scary thing is you never know what's out there or whether the answer you will find will be accurate."

Microsoft's promoting the Jennings' tie in with a quiz that features 10 questions the Murray, Utah native answered on the show.

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