Jive Software Wants to Watch

Today (9/15 Eastern), Jive Software announced the first of what will be a series of insight and analytics announcements that will comprise the next version of its popular social computing platform, Jive Social Business Software (SBS) 4.0 to be announced later this fall. Today's announcement, Jive Market Engagement, offers state-of-the art social media monitoring for Jive's customers managing large external communities. In partnership with leading social media monitoring tool Radian6, Jive is offering real-time listening across the social web including blog posts, videos, photos, forums, mainstream online news sites, as well as social sites such as Twitter, Facebook, and Friendfeed. Where the platform provides unique value, however, is in its ability to combine data into "containers" or secure areas Jive refers to as a "Market Space" where appropriate action and decision-making can be taken on the brand conversation.

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The Jive Market Engagement announcement is the first Enterprise 2.0 announcement of its kind blending traditional social media monitoring and measurement with a leading enterprise social computing platform. By integrating the data into the Jive collaboration platform, analysis becomes actionable and improves a brand's ability to respond to time-sensitive challenges or market opportunities. Additionally, the Jive platform enables the company to store and categorize trending data that can be useful when measuring the success or ineffectiveness of marketing campaigns by geography or other market segments.Jive's focus on delivering actionable detailed analytics on internal and external community behavior is a healthy sign of progress in the Enterprise 2.0 sector. Jive announced a similar agreement last summer at the June Enterprise 2.0 conference to integrate SAP BusinessObjects into its SBS platform. With a real-time view of customer and operational data, a connected enterprise is more agile in its ability to share, discuss, and collaborate on key data, thereby yielding more accurate and timely decisions.