Liquid Computing's New CEO Outlines A PlanLiquid Computing's New CEO Outlines A Plan

Greg McElheran, the new CEO of Liquid Computing, explains the recent decision to replace the company's former CEO as being a shift in focus from product development to sales. Having spent four years building its fabric-computing system, Liquid Computing needs to find customers willing to pay for its fancy box.Liquid Computing's LiquidIQ system is a disruptive technology in the sense that it's a replacement for conventional data center servers and switches -- two products in one, in effect. But its promise of "software-defined, real-time infrastructure" requires a leap of faith. Would you rather buy servers from HP, IBM, or Dell and switches from Cisco or Brocade -- leaders in their respective markets -- or Liquid Computings' promising-but-unproven alternative, at a starting price of $80,000?

"It sounds like we're trying to take on the entire planet," admits McElheran. "As we venture into the mainstream data center, we're moving into turf that's dominated by a few companies." Other vendors in its space include Fabric7

and Egenera