The Joopz "web texting" plug-in enables two-way text messaging between a desktop computer and any cell phone or smartphone.

Elena Malykhina, Technology Journalist

October 9, 2007

1 Min Read

Wireless communications technology provider MobileSphere on Tuesday rolled out a text messaging plug-in for 2007 Microsoft Office Outlook client and older versions of Outlook.

MobileSphere's Joopz "web texting" plug-in enables two-way text messaging between a desktop computer and any cell phone or smartphone. The new software synchronizes with both Outlook and Joopz contacts, so a person can text anyone in their address books.

Using Joopz, people can send text messages to groups, have messages forwarded to their phone to continue a conversation when they leave their desktop, manage their contacts, and keep a record of their text messages.

"Text messaging has become one of the most popular ways to communicate, and we believe our new Outlook plug-in will make texting even more accessible and convenient to use," said Gavin Macomber, MobileSphere's executive VP of marketing, in a statement.

The Outlook plug-in is free to all Joopz subscribers, who can download it on the provider's Web site. A Joopz subscription costs $2.95 a month or $19.95 a year.

MobileSphere is also offering new plug-ins for social networking sites such as MySpace and Facebook. Subscribers can add the Joopz plug-in of choice to their profile page to start sending and receiving text messages. launched last December to bridge the gap between the Internet and short message service, or SMS, on mobile devices, according to the company.

About the Author(s)

Elena Malykhina

Technology Journalist

Elena Malykhina began her career at The Wall Street Journal, and her writing has appeared in various news media outlets, including Scientific American, Newsday, and the Associated Press. For several years, she was the online editor at Brandweek and later Adweek, where she followed the world of advertising. Having earned the nickname of "gadget girl," she is excited to be writing about technology again for InformationWeek, where she worked in the past as an associate editor covering the mobile and wireless space. She now writes about the federal government and NASA’s space missions on occasion.

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