Microsoft Unveils Live Search Cashback

<a href="">Computerworld</a>, <a href="">PC Pro</a>

Jim Manico, OWASP Global Board Member

May 21, 2008

1 Min Read

Microsoft will issue customers rebates on certain purchases they make through its Live Search site.The technology behind Live Search Cashback is based, in part, on software from Jellyfish, an advertising firm that Microsoft acquired in 2007. Products found during a search eligible for a rebate are denoted with a gold coin icon with a U.S. dollar sign in the center. The rebate is based on a percentage of the purchase price and is determined by the advertiser, who only has to pay when an item is sold, known as a "pay-per-action" fee, versus Google's pay-per-click model. "The Microsoft bit will potentially be more attractive to people with less money to spend," an Ovum analyst said.

Cash rebates in the form of checks will be sent to customers by mail or transferred to a PayPal account or bank account once the amount reaches $5. Refunds are held for 60 days to ensure an item isn't returned.Computerworld, PC Pro

About the Author(s)

Jim Manico

OWASP Global Board Member

Jim Manico is a Global Board Member for the OWASP foundation where he helps drive the strategic vision for the organization. OWASP's mission is to make software security visible, so that individuals and organizations worldwide can make informed decisions about true software security risks. OWASP's AppSecUSA<> conferences represent the nonprofit's largest outreach efforts to advance its mission of spreading security knowledge, for more information and to register, see here<>. Jim is also the founder of Manicode Security where he trains software developers on secure coding and security engineering. He has a 18 year history building software as a developer and architect. Jim is a frequent speaker on secure software practices and is a member of the JavaOne rockstar speaker community. He is the author of Iron-Clad Java: Building Secure Web Applications<> from McGraw-Hill and founder of Brakeman Pro. Investor/Advisor for Signal Sciences.

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