Microsoft Unveils Live Search CashbackMicrosoft Unveils Live Search Cashback
<a href="http://computerworld.com/action/article.do?command=viewArticleBasic&articleId=9087518">Computerworld</a>, <a href="http://www.pcpro.co.uk/news/199278/now-microsoft-pays-customers-to-use-its-search.html">PC Pro</a>
May 21, 2008
Microsoft will issue customers rebates on certain purchases they make through its Live Search site.The technology behind Live Search Cashback is based, in part, on software from Jellyfish, an advertising firm that Microsoft acquired in 2007. Products found during a search eligible for a rebate are denoted with a gold coin icon with a U.S. dollar sign in the center. The rebate is based on a percentage of the purchase price and is determined by the advertiser, who only has to pay when an item is sold, known as a "pay-per-action" fee, versus Google's pay-per-click model. "The Microsoft bit will potentially be more attractive to people with less money to spend," an Ovum analyst said.
Cash rebates in the form of checks will be sent to customers by mail or transferred to a PayPal account or bank account once the amount reaches $5. Refunds are held for 60 days to ensure an item isn't returned.Computerworld, PC Pro
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