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Mobile Business Expo: How To Craft A Mobile E-Mail StrategyMobile Business Expo: How To Craft A Mobile E-Mail Strategy

Yesterday afternoon at <a href="http://www.mobilebusinessexpo.com/">Mobile Business Expo</a> (MBX) we tackled the issue of crafting a <a href="http://www.techweb.com/encyclopedia/defineterm.jhtml?term=push+e-mail">push e-mail</a> strategy. Guess what, it's not just about e-mail anymore.

Stephen Wellman

October 24, 2007

1 Min Read

Yesterday afternoon at Mobile Business Expo (MBX) we tackled the issue of crafting a push e-mail strategy. Guess what, it's not just about e-mail anymore.The panel, "How To Develop A Mobile E-Mail Strategy," was moderated by Sean Ginevan of InformationWeek and included Brian Havener, director of solutions management, Motorola Good Technology; David Heit, director of product management, enterprise software, Research in Motion; Dennis Sullivan, Americas product marketing manager, Nokia Enterprise Solutions; and Senthil Krishnapillai, director of product management, Sybase iAnywhere.

The first thing all the panelists stressed was that any CIO or IT manager crafting a mobile e-mail strategy today needs to look beyond just e-mail. They need to plan for more sophisticated applications and they better have a flexible strategy that will accommodate different devices and different types of users. Dennis Sullivan laid out three benefits to push e-mail:

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