Mobile Business Expo: How To Craft A Mobile E-Mail Strategy

Yesterday afternoon at Mobile Business Expo (MBX) we tackled the issue of crafting a push e-mail strategy. Guess what, it's not just about e-mail anymore.The panel, "How To Develop A Mobile E-Mail Strategy," was moderated by Sean Ginevan of InformationWeek and included Brian Havener, director of solutions management, Motorola Good Technology; David Heit, director of product management, enterprise software, Research in Motion; Dennis Sullivan, Americas product marketing manager, Nokia Enterprise Solutions; and Senthil Krishnapillai, director of product management, Sybase iAnywhere.

The first thing all the panelists stressed was that any CIO or IT manager crafting a mobile e-mail strategy today needs to look beyond just e-mail. They need to plan for more sophisticated applications and they better have a flexible strategy that will accommodate different devices and different types of users.

Dennis Sullivan laid out three benefits to push e-mail: