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Ben Kepes, Contributor

June 23, 2009

1 Min Read

Cross posted from CloudAve - specialist cloud computing and SaaS blogJascha Franklin-Hodge, Chief Technology Officer & Founding Partner, Blue State Digital looked at the strategies and tactics that helped put Barack Obama in the White House. Blue State is a five year old company that helps leverage social media for primarily issue or event based clients - from elections to humanitarian disasters to fundraising events.Some statistics;

  • Over 1 billion emails sent to over 13 million email addresses

  • Over 1 million SMS subscribers

  • Over 200000 offline events planned via the web

  • Organised 35000 volunteer groups

  • 14.5 million hours of YouTube content viewed

  • Raised $770 million

Lessons we can learn from the online Obama campaign

  1. Drive Action - be true to medium, think about the use case

  2. Be Authentic - don''t do press release to email, send email from a person within the organisation, ensure a consistent voice

  3. Create Ownership - turn users into advocates, crucial to turn people into active rather than passive participants, connect people with each other, solicit ideas from the community

  4. Be Relevant

  5. Create a Strong, Open brand - consistent, professional, polished

  6. Measure Everything - emails, online advertising, engagement, fundraising

About the Author(s)

Ben Kepes


Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.

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