Net Neutrality: Why You Should Fear The Tier

The end of Net neutrality would hobble today's businesses, increase costs for customers, and stifle the potential for future innovation.

Christopher Stark, President & CEO, Cetrom Information Technology

September 18, 2014

4 Min Read

Scientists tell us not to worry about ebola in Africa, yet many Americans are panicking. Many technologists warn that the FCC's Net neutrality ruling could be detrimental to our lives, yet -- aside from one comic's directive that briefly overwhelmed the FCC website -- Americans are largely blasé. We seem to have a tendency to blow the benign out of proportion while viewing catastrophic forecasts skeptically, even when it's in our best interest to heed the warnings.

So let me be clear: It's not just large technology companies that will suffer from the proposed "fast-lane" Internet, but every single person using the Internet -- for work or leisure, on a computer or a mobile device.

With a fast-lane option, Internet service providers (ISPs) are incentivized to throttle Internet speeds and then demand more fees for uninterrupted access. Fast lanes create opportunities for manipulation that will serve only those with the deepest pockets. It is a policy that is intentionally worded for ultimate confusion.

A decade ago, ISPs were allowed to self-regulate in terms of pricing and service levels. While access to hard data and statistics is limited, by most accounts they have fully recouped the initial infrastructure investment of laying broadband fiber. A modest estimate of maintenance and upkeep would account for about one month of a yearly billing cycle, leaving 11 months of pure profit. We also lack any statistical data to predict the effects of a fast lane, so we're relegated to seeing who can make the better argument with anecdotal evidence.

[Why IT should beware of cloud companies bearing self-service plans: Quality support matters.]

ISPs are making their case against Net neutrality by throwing money into lobbying efforts. The public has to make its counterargument by standing up to them and protecting the open, equal Internet as it is today.

The Internet has evolved in a way that has resulted in an unprecedented ability to innovate and create, and to access, store, and share information. It is a big part of how modern society functions. The free market, meanwhile, works because it rewards those that deliver a premium product or service. An Internet fast lane would disturb the seamless delivery of Internet services, hampering businesses of all sizes by limiting access to data, storage, and customers. If a company has to pay more to provide services, its customers will inevitably pay more for its services, resulting in less operating capital for staff, resources, growth, and other investments. Worse, the proposed fast-lane rules would place companies that can afford to pay more for access, regardless of the quality of their products or services, in a leading position -- perhaps even eliminating competitors that cannot afford the fast-lane service.

One of the areas most affected will be the cloud and those who rely on it. The cloud promises anytime, anywhere connectivity; people are free to work wherever they may be. Maybe you currently enjoy the option of telecommuting instead of making a commute to the office each day. A tiered Internet could wreak havoc on such mobility -- someone must pay for each worker's necessary high-speed connection. Does the employee pay for fast-lane access to communicate with the office, or does that fall upon the employer? How much will we invest sorting out this aspect alone?

At a time when broadband globally is the least expensive it has ever been, consumers in the United States already pay more for less. The United States ranks No. 26 worldwide in broadband speed; Americans pay disproportionately given that position. Many countries ahead of the United States in this ranking pay less for faster access and are fortifying their positions by continuing to provide access to the open Internet. Europe, for example, has enacted strict rules to ensure the Internet continues to be open and available to everyone.

In the US market, bottlenecks are already present, because there is no incentive to open currently unused dark fiber. Some of those opposed to Net neutrality claim that ISPs are dispensing slower delivery because they cannot handle the load, or that if the ISPs must treat everyone's data equally, that they will be unable to innovate and improve the customer experience. As an Internet-based business owner who consistently reinvests in my own company -- its abilities to evolve and deliver on client needs -- I find this argument laughable.

Since the 1990s, the progression of the Internet has tended toward faster speeds at lower cost. The result has been a world where anyone with an idea and an Internet connection can be in business. Entrepreneurs need a spot at the table. Without an open Internet, we may not see another big, life-changing, Internet-based American innovation like Amazon, Facebook, or Google. A tiered system obliterates these opportunities, limits our possibilities, and raises the cost of business for everybody. Simply put, it prioritizes Internet service providers' profits today ahead of the innovations of tomorrow that will fuel the next round of growth in the interconnected economy.

With a tiered Internet, the sky may actually be falling.

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About the Author(s)

Christopher Stark

President & CEO, Cetrom Information Technology

Christopher Stark is the president and CEO of Cetrom Information Technology Inc., an industry-leading provider of custom cloud solutions. With more than 25 years of experience in all facets of the IT industry, and holding some of the industry's most prestigious technical certifications, Stark founded Cetrom in 2001 based on the premise that there was a smarter, easier way to conduct business. Over a decade later, his company maintains an unprecedented track record of zero downtime and near 100% customer retention.

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