New NVIDIA Technology Cranks Up Video QualityNew NVIDIA Technology Cranks Up Video Quality

NVIDIA Corporation today announced NVIDIA PureVideo technology, a combination of hardware and software designed to accelerate and dramatically improve the quality of MPEG-2 and high-definition video playback on desktop and notebook PCs

NVIDIA has added PureVideo to the GeForce 6 Series of graphics cards.

PureVideo eliminates the trade-off in quality associated with video on PCs by executing an advanced set of algorithms typically found in high-end consumer electronics devices, according to the company. It eliminates the need for separate hardware or chipsets and takes the load off the CPU.

"The personal computer has never been well-regarded for its abilities to deliver high-quality video playback," said Dan Vivoli, executive vice president of marketing at NVIDIA. "The GeForce 6 Series with PureVideo technology finally merges the flexibility of the PC platform with the capabilities of high-end consumer electronics to give consumers more choice over how they experience video."